With over seventeen years of experience, France is a multi-national brand and marketing expert, specialised in the luxury lifestyle and fine arts sectors.

France left her early career in banking over 18 years ago - Barclays and Merrill Lynch - to study 19th & 20th century Fine Art at Christie's NYC. Since then she has blended her business acumen with her deep interest, experience and knowledge of the world of fine arts, luxury and cultural arena's - gaining experience from organisations such as The Orient Express Group, Conde Nast and Saatchi & Saatchi... coupled with her specialist experience in the fine arts arena -- curating, managing private collections and promoting and working with fine artists on special projects. 

She is passionate about discovering the emotional core of brands and thier purpose to create brand and design strategies that make a positive impact on the world. 

The Art of Branding consultants are specialists in their fields bringing at least ten years of experience to the team.